When Liveclicker elements are used in your marketing campaigns, it is important that these reflect your brand and location. Liveclicker supports multiple ways in which you can personalize your Liveclicker environment and reflect your company styling as well as location based settings.
Personalization options include:
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Localisation of your content through timezones and metric systems.
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Use of custom fonts for text styling.
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Use of custom CSS to customize the appearance for a series of Liveclicker elements.
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Use of a custom domain instead of the Liveclicker standard domain for content serving and tracked links
Localisation
Depending on the location of your business, localized settings can be applied, reflecting the business's preference. These include the timezone as well as the metric system used, and apply to everyone using the Liveclicker platform. They may have an impact on the way reporting data is displayed as well as the behavior of some of the Liveclicker elements.
1. To define localized settings, click the Gear icon in the top toolbar.
2. Next, click the My Account tab and navigate to the General settings:
3. Select the timezone of your choice from the drop-down. The selected timezone has an impact on the LiveTimer element, on targeting rules where date parts are used, as well as on expiration dates for campaigns. (Per individual campaign, you can select a different timezone if needed.)
4. Choose between Imperial or Metric System. Typically, when based in the United States, the Imperial system is used. In most other countries, the Metric system is used. The selected system is used for example when defining location based targeting rules or in the LiveForecast element to display temperature information.
Using custom fonts
Liveclicker provides a series of custom fonts that can be used for text styling. However, it is possible to import your own custom fonts to align with your company's look and design. There are 2 ways to add custom fonts.
Note: Liveclicker only accepts TrueType Font files (.ttf extension). There are many tools you can use to convert other font formats like .otf or .woff files to .ttf files. For example, everythingfonts.com has a otf to ttf converter.
In the Account Settings
1. To upload your own fonts, click the Gear icon and go to RealTime Content >General>Custom Fonts:
2. Click the button Upload Ttf and next Choose font File to browse for your custom fonts and upload them.
3. Once the file has been selected, it is displayed in the dialog. Click Upload to load it into Liveclicker.
4. The font is added to the list of custom fonts and can now be used for styling.
In the configuration of an element
1. When styling for example the LiveImage overlay text, the option is available to upload a custom font:
2. Custom fonts added through the element, will also be added to the global list of custom fonts and be available for all elements.
Using custom CSS
Several Liveclicker elements include the possibility to change the appearance of the element by using a custom CSS. This is the case for the following elements:
1. This option is available from the Account settings> RealTime Content tab, accessible from the Gear icon.
2. In the Custom Appearances section in each of the Live element tabs, click Add new to load the CSS configuration dialog:
3. Provide a name for this appearance. Next, make the necessary changes to the CSS code in the code window below and click Add Appearance to save it.
Note: CSS customizations differ for each element. Please consult the help topics for the different elements for more details and guidelines on how to do this.
Using a custom domain
By default, all content served by Liveclicker is served from the domain "em.realtime.email." Additionally, click-tracked URLs are redirected through the em.realtime.email domain.
However, there may be cases where you wish to serve content from your own domain or brand so they appear to route through your own servers. While in most cases serving content from Liveclicker-owned domains should have no performance impact on campaign results, it is considered a deliverability best practice to serve content from your own domain when possible to minimize the number of domains present in your campaign HTML.
Example of Liveclicker domain used in embed code:
<a href="http://em.realtime.email/service/rte?kind=liveimage_clickthrough&id=438&dim0=%%email%%">
<img src="https://em.realtime.email/service/rte?kind=liveimage&id=438&dim0=%%email%%" style="width:200px; height:200px;" />
</a>
Example of custom domain used in embed code:
<a href="http://realtime.exampledomainhere.com/service/rte?kind=liveimage_clickthrough&id=438&dim0=%%email%%"><img src="https://realtime.exampledomainhere.com/service/rte?kind=liveimage&id=438&dim0=%%email%%" style="width:200px; height:200px;" /></a>
To use custom domains following steps need to be executed:
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Setting up an SSL certificate
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Setting up a CNAME
Setting up an SSL certificate
Technical note: Liveclicker utilizes SSL technology to serve content. If you do not set up a separate SSL certificate for the Liveclicker service in conjunction with the CNAME, the following will happen:
- Liveclicker will be unable to report on unique impressions of a piece of content at the user level unless you are passing a unique identifier into the Liveclicker embed tag at the moment of send (Subscriber ID)
- Outlook.com (web) will serve cached content, not real-time content
- Embedded video in email will break on Outlook.com, due to a way Outlook.com attempts to cache the video.
1. Procure an SSL Certificate for the Apache webserver to use with the Liveclicker service. There is typically a cost associated with procuring new SSL certificates. You should consult with your IT group for details.
2. Once the certificate is procured, email support@liveclicker.zendesk.com for instructions to share the certificate. Include in the message your company name and, if known, your Liveclicker Account ID.
3. Share the SSL Certificate for Apache, your unencrypted Private Key for the certificate, and the certificate chain. The certificate chain includes all intermediary certificates that lead to the root certificate. Intermediaries that are not involved in the trust path must not be included. If included, your chain should end with the Certificate Authority's root certificate. Typically, both intermediate and root certificates are provided by the Certificate Authority in a bundled file with the proper chain order.
4. Liveclicker will verify the proper setup of the certificate and send instructions on how to configure your CNAME record using SSL.
Note: Should you encounter any problems, or desire additional help, email support@liveclicker.zendesk.com.
Setting up a CNAME
Note: Setup of a CNAME record should only be performed by a qualified IT professional within your organization. The process for setting up a CNAME record will also vary based on the DNS service used to manage your website's primary domain. If your IT group is experiencing difficulties setting up a CNAME record, please contact support@liveclicker.zendesk.com. Please note that only Platinum and Full Service clients will be provided assistance with setting up a CNAME record.
To set up a CNAME record:
1. Contact Liveclicker support at support@liveclicker.zendesk.com requesting a CNAME "endpoint".
2. Edit the DNS record for your website's primary domain by adding a new domain alias (e.g. realtime.yourdomain.com)
3. Point the new domain alias to the Liveclicker CNAME "endpoint" provided by Liveclicker support.
4. Liveclicker will verify proper setup of the domain alias and configure your account to begin generating embed codes with your new branded domain.
